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Original WW II Navy recruiting poster

Masculine strength was a common visual theme in many patriotic posters. Pictures of powerful men and mighty machines illustrated America`s ability to channel its formidable strength into the war effort.

This 1942 U.S. Navy recruiting poster to the right by McClelland Barclay dramatically displays this theme of strength and might.

Barclay’s sailors are notable for their square jaws, well-defined muscles and exceptional physique. Theron MacKay, gunners mate, recalls meeting Barclay:
"Me and another crew member were cleaning a gun, so we were bare from the waist up. Barclay had his sketchpad and was drawing us. Being an amateur artist myself, I took an interest in what he was doing and asked could I look over his shoulder? Well, he made us look like the finest human specimens that ever were! Really, we were skinny kids with our ribs hanging out. I said to him, ‘I don’t look like that!’ and he answered, ‘Well, if I sketched you like you are, it wouldn’t make much of recruiting poster, now would it?’"

An accomplished painter, illustrator, sculptor and jewelry designer, McClelland Barclay had developed a very successful art career by the time he became a Lieutenant in the Naval Reserve in 1938. Barclay was born in St. Louis, Missouri in 1891 and received his education at several different art schools. At the St. Louis Museum of Fine Arts (now the School of Art, Washington University in St. Louis) he studied design with the energetic Halsey Cooley Ives, the founding director of that institution. At the Art Students League in New York, he studied figure drawing with George B. Bridgman and illustration with Thomas Fogarty, both highly regarded artists and lecturers. Barclay also spent time at the Corcoran School of Art in Washington, D.C. and the Art Institute of Chicago. 

He became an active member of the Art Students League, the Chicago Art Club, the Society of Illustrators, the Association of Arts and Industries, and the Artists Guild. His illustrations graced the covers of Ladies’ Home Journal, Saturday Evening Post, Cosmopolitan and other well-known magazines. He also illustrated advertisements for General Motors, Whitman’s Chocolates, Texaco Oil, Camel and Chesterfield cigarettes. His reputation as a creator of stylish, striking women landed him one of the judging positions of the 1935 Miss America pageant. 

Vought SB2U-2 "Vindicator" with Barclay’s experimental camouflage design in 1940

Barclay’s first connection with the Navy came during World War I when he was awarded the Navy Poster Prize by the Committee on National Preparedness, 1917, for his poster "Fill the Breach." The following year, he worked on Naval camouflage under William Andrew Mackay, Chief of the New York District Emergency Fleet Corporation. He renewed his naval connection on 13 June 1938, when he was appointed Assistant Naval Constructor with the rank of Lieutenant, USNR. In mid-1940, Barclay prepared designs for experimental camouflage for different types of Navy combat aircraft.

Barclay painting a portrait of Admiral Kimmel in 1941.

On 19 October 1940, Barclay reported for active duty. He served in the New York Recruiting Office, designing posters over the next two and a half years that would become some of the Navy’s most popular recruiting images of World War II. With the entrance of the United States into the war in 1941, he volunteered to become a combat artist. Though not accepted as a part of the official Combat Art Section, he fulfilled similar functions through the Recruiting Office.

LCDR Barclay made short tours of duty in both the Atlantic and the Pacific on the U.S.S. Arkansas (BB-33), U.S.S. Pennsylvania (BB-38), U.S.S. Honolulu (CL-48), and U.S.S. Maryland (BB-46). On 18 July 1943, Barclay was aboard LST-342 (Group 14, Flotilla 5) when it was torpedoed by Japanese submarine Ro-106 at 1:30 a.m. He had been on board since the first of the month, sketching and taking photographs, during which time LST-342 had been carrying ammunition and supplies to Rendova, New Georgia in the Solomon Islands from Guadalcanal. The torpedo struck the aft portion of the ship where officers and others, including Barclay, were berthed. The stern sank immediately. Barclay, along with most of the crew, perished. The bow of the LST remained afloat and was towed to a beach on the island of Ghavutu so that any useable equipment could be salvaged. Barclay’s body was never found and he was posthumously awarded the Purple Heart Medal, and entitled to the American Defense Service Medal, Fleet Clasp; the Asiatic-Pacific Area Campaign Medal; the American Area Campaign Medal and the World War II Victory Medal.

Center for Security Policy

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